Prudential University for All Audiences

Does Your Business Have Bounce? (Karel Murray)
A business with "bounce" is one that is planned, branded, and marketed with your core values and profitability in mind. Walk away with top tips for maximizing your marketing design and approach as well as a step-by-step roadmap to creating a solid marketing identity and strategic plan.

The Laws of Attraction in a Rapidly Changing World (Herb Josepher)
This high-energy session will help you win clients for life. Learn how to apply the laws of attraction, the 10 rules to achieve your goals and the art of asking the right questions. These techniques will lead to more referrals, more transactions, and more success.

Commercial Real Estate Services New Initiative (Michael Fields & Mark Donahue)
Is it your desire to make more money in commercial real estate? Attend this informative session to learn about Prudential Real Estate's new CRES Initiative. You'll see what's available to help with all aspects of commercial transactions, how to be more competitive and win better assignments. Learn about: The technology platform ORION, an Internet support system and the advanced level of services you can take advantage of in order to provide better service to your clients.

Creating a Compelling Experience (Richard Haase)
Creating a compelling experience can happen by accident or luck. Richard Haase will share insights on gaining a true understanding what researchers call the anatomy of the compelling experience and how you can win tremendous referral business. Come to examine through a new lens how your services set you up for success or failure; look at three levels of customer service expectations; and learn to differentiate yourself from competitors.

Negotiating for Buyers and Sellers: The Specific Strategies (Rich Casto)
To be successful you need to address what buyers and sellers demand from you as their sales professional. This dynamic session will teach the best tactics in real estate negotiating and step-by-step insightful strategies to follow with your buyers/sellers.

Your Listings Sold Now! (Rich Casto)
Move that inventory that just won't sell! Need to get sellers to be more reasonable? Need some specific strategies to make your listings competitive? This is the course that will show you the way, without fluff. Come prepared to take lots of notes!


Real Estate 2.0: Jump Start Your Team's Online Marketing (Sami Inkinen)
Learn about critical tools to help your office stand out in the "noisy" online space. More than 80% of real estate consumers are searching online—including many first-time buyers in Generations X & Y. Are you sure you're reaching them effectively? Learn about some of the latest strategies that over 90 of the top 100 brokerages are using to thrive!

Watch What They Do, Not What They Say! (Marty Frame)
In this session, Marty Frame, General Manager of Cyberhomes by Fidelity National Financial, will help explore how the explosion of new tools and content for the Web are bringing direct, one-to-one marketing online. It's about Door Knocking and Database Management 2.0—putting a fresh twist on the old standbys to build relationships using the new crop of Internet media.

Foreclosures & REOs: Observations and Opportunities (Rick Sharga)
With foreclosure activity at an all-time high, and interest among investors and homebuyers soaring, how can real estate professionals re-tool their practices to thrive in this buyer-driver market? Come to this session, to learn how the foreclosure process works and what's in store for 2008. If you've always wondered what it takes to establish a successful REO practice, how to approach distressed homeowners for listings, what the process is for orchestrating a short sale or anything else about this hidden real estate market, this is the session you've been waiting for.

Real Estate in the Digital Age—TV, Internet and Real Estate: What it Means for Consumers (Channing Dawson)
Information is the currency of the knowledge economy, and video is the face of the digital age. Channing Dawson will show how access to data and the explosion of video affects real estate, and how to use it to your advantage.

Discover the Environmental Advantage in Listing and Marketing Properties Today (Jay Gaines)
Learn how you can become a hero to your customers! Environmental issues in residential areas receive daily attention in news outlets across the U.S. Buyers are more aware than ever before about the environment and its impact on their health. Environmental information is becoming an important component in a residential real estate transaction and one that, if overlooked, leaves huge potential liability.

For the savvy broker or agent, this reality can be turned into a great opportunity. Learn how easy it is to protect yourself and your buyers and sellers. Learn how to make your knowledge a unique and critical marketing tool; whether on existing listings or while working on your next buyer.

Greening for Dollars: Build Your Business with Green Real Estate (John Stovall)
Your clients and customers want information and resources about "green" features and benefits of real estate. You can provide full professional service by learning the vocabulary and concepts of green building and resource conservation. Know the words, know the experts who will provide detailed reliable information, and tell your community that you are the green resource. Your business will grow.