Prudential University for Brokers, Owners, Managers & Relocation Professionals

Auctions, REOs, and Foreclosures (Panel Facilitated by Bob Kalish)
Brokers, owners and managers are invited to join this informative panel discussion of how to successfully market properties through auctions, REOs, and foreclosures. The broker/owner panelist will share their expertise on how to set up these divisions and discuss day-to-day operations. Attend this session to determine how this powerful information could be an additional source of business for your company.

How to Hire, Manage & Retain a Multi- Generational Workforce (Daniel Abramson)
Success in your organization depends upon your ability to hire and retain top talent from a variety of age and cultural groups. At the same time, you must create critical synergies within today's multigenerational work forces. Daniel Abramson, a successful business strategist, author, and former CEO, will provide a step-by-step road map of time tested best practices that will help you raise your hiring bar and reduce turnover and costly missteps.

Fact-Based Management for a Changing Market (Patrick Veling)
Come and learn about our newest tools, the Market Data Report and Data Doorway, which will provide a strong competitive advantage in your marketplace. Learn how to use them to recruit successfully with only two mouse clicks, use data from your MLS to create your company's recruiting value proposition, uncover your local market's valuable niche opportunities and track your office's performance against local competition and your overall market.


Competitive Intelligence: Insight to Opportunities (Pat Soltys)
In the war to gain market share, knowing your competition is half the battle. Understanding how to employ Prudential Real Estate tools, systems and key differentiators is the way to win. Come to this information packed session to learn about your competitors through a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Gain insight to trends, new initiatives, tactics and challenges. Play offensively with the Prudential Real Estate advantages and force your competitors to play defense.

Straight Talk on Web Security (Troy Rech)
This course focuses on the state of information security today with a focus on the real estate industry. 2007 was a banner year for the bad guys in the Internet world with a record number of identity thefts and hacked computers. Learn how not to be a victim and how to keep the bad elements out and the good elements in without sacrificing efficiency or the ability to communicate with your clients and prospects. Learn why "my brother-in-law takes care of our network" isn't always the best answer for your business in today's wired world.

Online Advantage 2008 Strategy: Improve Conversion and Recruiting Using OBA^SM and OSA^SM (Panel)
This panel will talk about the exciting new Online Advantage strategy that will differentiate you from competitors. Walk away with successful tips from other Network members for improving conversion, generating profit and recruiting using OBA^SM and OSA^SM. Join us for roundtable discussions and idea sharing for increasing your bottom line.

Web Marketing 2.0 (Panel Facilitated by Ken Jenny)
This knowledgeable panel will help you discover what today's consumer expects from a brokerage company and how to leverage relationships with emerging interactive marketing and Web 2.0 companies.

APEX Mastermind Session & Reception (By Invitation Only)
This high-level idea exchange, featuring representatives from our most successful companies, is a great time to network with your peers. Managers, CFOs, marketing directors, regional managers, trainers, recruiters, coaches, IT professionals and relocation professionals will discuss far-ranging issues that impact both their professional and personal lives. A one-hour networking reception will follow the two and a half hour session. THIS SESSION WILL NOT BE RECORDED.

Agent 2.0 – Managing Your Media Mix in an Online World (Dave Schwartz & Steven Chuck)
We will focus on how the Internet is changing consumer behavior as it relates to real estate and sales professional searches. With this change comes an increase in online advertising inventory and a great opportunity to leverage an emerging marketing channel. While this also brings inherent challenges by creating even more advertising options for busy professionals, we seek to present some simple and effective online strategies that require a minimal time commitment and provide a high return on investment.


Coaching the Coach (Buz Mayer)
You recruit, you train and you coach your sales professionals with new, cutting edge ideas so they achieve goals they never thought possible. But, who's coaching and motivating you? This fast moving seminar teaches how to utilize management trends to increase success, profitable daily disciplines that lead to less stress and greater results, and a series of self-motivating techniques that will enable you to grow everyone into winners.

The Magic of Recruiting Momentum (Panel Facilitated by Claudia Noakes)
This is a fantastic opportunity to hear a panel of your peers share the programs and systems that provide a consistent flow of successful recruits into their offices. Learn the recruiting steps necessary to identify your target recruits, interview, hire, and ultimately retain the most successful sales professionals in your market.

Art and Science of Coaching (Tom Ferry)
Managing in today's market requires a different skill set. Successful managers are great leaders who also serve as coaches for their sales team. During this powerful session you will learn coaching techniques that will enable new sales professionals to produce faster, medium producers to go to the next level and the very best sales professionals to make a fortune.

Turn Your Company Into a Referral Magnet (Renee Shepherd)
Are you looking for new ways to increase your referrals? This informative session will provide tips, tools and best practices to attract more broker-to-broker referrals to your company. Find out where referral opportunities exist and how PRS® eCards and other referral-generating resources on PREA Center can be used to reach your targets and bring in more business. You'll take away a "referral magnet plan" and step-by-step tools to immediately put into action.

Relocation Leadership Learning Circles (Mary Kelly)
Brokers, owners, relocation directors and their staffs are invited to join this dynamic forum featuring Prudential Relocation leaders. Designed to build relationships, exchange information and grow relocation expertise, Relocation associates host more than a dozen "Learning Circles" on hot topics, industry trends and relocation processes. Topics include: How to Win in the Sales Pursuit Process, Insider Secrets on Marketing Assistance Capture, Best Practices in Inventory Management, How To Help Clients Manage Financial Risk, Attributes of the Ideal Relocation Certified Sales Professional and many more. You will have the opportunity to attend three Learning Circles and get ideas you can use immediately.